Featured Member

Sarah Lyu is a Safer Beauty Educator at Beautycounter, an industry-disruptive leader in the safer beauty movement whose mission is to get safer products into the hands of everyone. Sarah joined Beautycounter because her true passion is supporting mission-driven businesses that place people and planet before profit.

Beautycounter is a direct retail brand whose mission is to get safer products into the hands of everyone. We accomplish this by educating others about harmful ingredients and safer options, advocating for better health-protective laws governing the personal care industry, and by sharing a solution through safer products. 


Here are some surprising statistics about the personal care products industry:

  • The United States has not passed a major federal law to regulate safety of ingredients used in personal care products since 1938.
  • Only about 10% of the 10,000 chemicals commonly found in personal care products have safety data.
  • The EU has spent the last two decades banning or restricting more than 1,400 ingredients that have been linked to cancer, reproductive issues, and hormone disruption.
  • The US has ONLY banned 30 ingredients to date.

Through our rigorous screening process and development of our Never List, Beautycounter bans approximately 1,500 ingredients linked to serious health concerns that we will never use in our formulations, setting a new health and safety standard.

I invite you to connect with me to learn more about Beautycounter and how you can benefit through the safer beauty movement. Our anthem video below features Gregg Renfrew, Beautycounter's Founder and CEO, an extraordinary woman entrepreneur!


Learn more about Sarah and Beautycounter.

Sarah Lyu

Phone: 415-517-5077
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